Unusual yet Unique Marketing Strategy by Frijoles & Frescas

Being anti-mainstream, one of taco restaurants in Las Vegas, Frijoles & Frescas making a very unique advertisement by turning bad situation of burglary into a marketing opportunity. They used the security cam footage of the crime into a very funny commercial posted and adding clever subtitles called "Burglars Just Want Tacos."

The security footage shows the incident that

happened on December 16, when three men breaking into Frijoles & Frescas Grilled Tacos. The general manager of the family-owned restaurant, Greg Calson was notified by an alarm system when the robbery occurred.

In the taco shop, a security camera catches the footage of burglar who looking for the register, though the commercial's clever caption said it's really a search for delicious tacos.

Then, they also add footage from another side of the restaurant that was catch from different security camera when the burglars break in through another door around the back of the restaurant.

With adding his own text and commentary throughout the footage describing that help viewers understand that the burglars were not after money, but after Frijoles and Frescas’ delicious tacos. As the robbery ended and the robbers left the crime scene, the video transitioning to a close-up of tacos with grilled meats, fresh guacamole, and herbs.

A few days after the robbery, he published a YouTube and show all the footage with an amazing commercial marketing campaign. Smart thinking. The video has already gone viral, amassing over 4 million views and climbing.

For us this might just be the best bit of content marketing we’ve seen in 2015, and it was produced in the last two weeks of the year. Why we think it’s very phenomenal? The humor and timing is in perfect combination. The product isn’t just entertaining, but they tastefully tied it right back to the brand.

The video succeeded in bringing down some of the most elaborate marketing campaigns of the year. What can you learn from Frijoles’ real-time genius digital marketing campaign and apply to your editorial strategy?