Digital Marketing Tools
- provedigital id
- May 13, 2021
- 3 min read
Marketing is a business, whether in the form of products or services in this digital era, has challenges as well as presents promising opportunities. It is said to have challenges because changes in marketing trends are getting faster. At all times, a businessman must always be prepared to face changes, especially from how consumer behavior works. Of course, this challenge will present new opportunities. For that you need the right marketing tools.
Digital marketing tools are a tool or method used by a company or business to develop their products and services. Tools here are defined as techniques, strategies, and materials. To increase sales, many companies or businesses use different marketing tools. Such as using advertising, market research and others. In addition, it is also intended that companies can focus on collecting consumer data.
It is very important to know what tools are most appropriate to use for your business. In other words, the tools you want must be able to support your main goals. And what generally happens is that most people use multiple marketing tools at the same time.
There are important things you should know. Many businesses use marketing tools to communicate company information, stimulate consumer interest, and entice them to make decisions. To build a good business and interaction with consumers must use several integrated marketing strategies.
Here are some marketing tools that you can use to market your business digitally :
1. Buzzsumo
Buzzsumo is a marketing tool that allows anyone to get insights from content circulating on the internet. Whether it's the source from the web, Facebook, or forums like Amazon, Reddit, and Quora. Another feature that stands out from Buzzsumo is keyword and content monitoring. One more thing, Buzzsumo also makes it easy for you to find influencers who are influential, from various existing sources.
2. Hootsuite
Hootsuite is a social media account management platform. With this platform, you can monitor several social media accounts at the same time on one page. There are 20+ kinds of social media integrated in Hootsuite. Some of them are Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn. You can create content and save it as a draft. You can set the upload time for your content that has been created. Apart from that, you can also view analytics reports on one page. In addition to general data such as mentions, engagements, likes, and the like, Hootsuite also has the option to display data related to team performance.
3. Social Mention
Social Mention can be used to monitor any info you need on social media. Include content or mentions about the business brand you are running. It could also be information related to a specific topic. Not only displaying content, Social Mentions will also provide analytics data about existing search results. You can also find out popular keywords, top users, and popular hashtags used. So that you don't miss the latest info on the content you are monitoring, Social Mention also provides two notification options. Both are RSS feeds and email.
4. Social Buzz
Social Buzz is an online site that connects business people with influencers and other creative workers. There are at least 17 kinds of services offered by Social Buzz. For influencers marketing needs, you can use select endorsement services for artists, celebrities, YouTubers, bloggers, to micro influencers. Then for creative services "behind the scenes" there are choices of writers, MUAs, photographers, to videographers.
Social Buzz is quite transparent in providing information about its talents. Registered talents will have data related to their profile. Such as the number of followers on social media, portfolios, client testimonials, and other personal information.
5. SEMRush
SEMRush is a special marketing tool for selling online. Using SEMRush, can help you to find out how marketing is performing from all aspects. SEM Rush also allows you to visit and access data owned by competitors. This method certainly makes it easier for you to see which potential can still be explored.
6. Zest
To make it easier for you to get information related to digital marketing, you can use Zest. This platform provides content recommendations that have been curated by digital marketing experts. All you have to do is read the content that is presented. To better understand the needs of users, Zest also provides options to set user preferences. This preference is not limited to filtering the areas of digital marketing that you want to know. Zest is also equipped with filters for the format of the content presented. Apart from web articles, Zest also provides quality content recommendations in the form of audio/podcasts, videos and e-books.
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