Get To Know Digital Marketing
- provedigital id
- Mar 31, 2021
- 3 min read
About Digital Marketing
What is digital marketing? Digital marketing is a marketing or promotion activity of a brand or product using digital media, such as the use of the internet, social media, search engines, mobile devices and other channels to reach consumers or target audience. Now digital marketing is a very popular strategy and is used by almost all marketers around the world. This is due to the impact of the increasing world of internet and technology, so this makes the internet a very prospective market. The use of digital marketing by a company or brand will target certain segments of the customer base data and have an interactive nature.
Why Digital Marketing?
Some experts state that using of digital marketing in this advanced era where everything is digital has a very effective and optimal role for companies to do in their marketing activities. However, there is a fact that most of the advertisers spend their marketing budget to advertise through traditional media, such as print and television media, or other traditional advertising media. Using conventional and outdated promotional methods will make the company or brand's relationship with potential customers less interactive. (Heidrick & Struggles, 2009)
The role of digital marketing is useful for connecting the two parties in marketing activities, both potential customers and the company itself. If you have succeeded in establishing communication, of course, buying and selling products will be easy to do. This has a good impact on the progress of the company if it applies this digital marketing system to their company's marketing activities. The internet has a very up-to-date nature regarding information in circulation, so that companies can provide information services about the products offered. clearly and easily.
Digital Marketing Channels
Email Marketing
Email marketing is a great way to connect with your potential customers or people who are interested in your brand. Most of email users like to used it to promote some contents, discounts, and events. As well as directing prospective customers to visit your website.
Content Marketing
The purpose of content marketing is to generate brand awareness, traffic growth, lead generation, and reach customers through the use of content. Some kind of content that can be used to implement content marketing such as blog uploads, social media, articles, e-books, infographics, online brochures, and so on.
Pay-Per- Click (PPC) Advertising
PPC advertising makes it possible to reach Internet users on various digital platforms through paid advertising. These ads are paid based on the number of people who click on search results. The most popular PPC platforms are Google Ads and Facebook Ads.
Social Media Marketing
Brand awareness and establishing social trust are the primary goals of a social media marketing campaign. Through Social Media Marketing (SMM), digital marketers can reach potential, highly targeted customers through direct and person-to-person engagement. The media that you can use in social media marketing include, Instagram, Facebook, Twitter, LinkedIn and so on.
Search Engine Optimization (SEO)
SEO is the process of optimizing your website in order to get a higher "ranking" on the search engine result pages. This will increase the amount of organic (or unpaid) traffic your website receives. The media that are useful for SEO is Website, Blogs and Infographic.
Affiliate Marketing
Affiliate marketing is a type of advertisement where you can promote other people's offers or services on your website. There are several affiliate marketing applications, namely hosting video ads with Youtube or uploading affiliate links.
Google My Business
Google my business is an Internet-based service for business owners, companies or brands run by Google. Using google my business is one way to help business owners be able to control what is shown in search results when someone searches for a company name on Google.
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